There have been a number of interesting and heart-warming creative responses to the tsunami/earthquake disaster in Japan, such as the Help Japan poster by Weiden & Kennedy and One Thousand Cranes for Japan project. On Saturday morning at Broadway Market in London Fields we encountered We Are With You; a charitable campaign that aims to not only to raise money for Japan, but also “to send them your smile to encourage and cheer them up”.
All you have to do is download the message/logo, print it out, take a photo of yourself holding the sign and load it up into a global ‘We Are With You’ website. Money raised will go to the local Japanese humanitarian organisation JEN to use on the ground to help with disaster recovery. The hipster population of London’s Broadway Market is probably second only to Brooklyn, so the collection day combined humanitarian good will with a Satorialist aesthetic. Get involved here.